Back to
the roots

Back To The Roots grows up with a new look microsite


Back To The Roots is an Oakland startup focused on fresh organic food, grown at home instead of a lab. They needed a fun way to introduce their new branding direction to both consumers and partners. A microsite that would focus on their updated logo, brand colors and typography; while also calling out their new package designs. To keep the microsite fun and engaging, animations and doodles were used to help bring the brand manifesto to life.

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