This campaign was created for the new BlackBerry Rio (later renamed BlackBerry Leap). Designed from the ground up to appeal to a completely new audience and bring about the resurgence of the Blackberry brand. After losing the young generation to touch screen phones, Blackberry was ready to win them back.
We targeted young entrepreneurs and millennials looking to make their mark in the startup world. The new Blackberry Rio is a phone that stays awake longer than you can. A phone that makes switching from a laptop to mobile devices easier. A phone that will help write your story.