Visa approached gyro to design new webpages and e-blasts to introduce their newest services at the Mobile World Conference. The new pages needed to be responsive while also matching current branding for Visa.com. As the only source to learn more about the new services, they needed to be very easy to understand and provide a positive experience to all users.
Creating a user experience as easy to understand as it is to use. The wireframes were designed to prioritize visual hierarchy. Implementing the latest style guide by using yellow for highlights and CTAs. These pages were designed to clearly showcase Visa's announcements and keynotes during the MWC.
Visa has created something global, mobile payments will be used by all cultures in various environments across different countries. They hope to capture a young, on-the-go userbase likely to be found at the food trucks, working in cafes and ordering food. By featuring subjects doing everyday tasks, Visa mobile payments are a breeze to use in any situation.
To keep users focused on what is important. Learning more about Visa’s digital solutions with seminar specific imagery and headlines that speak for themselves. Featuring the ability to add keynotes to a user calendar in one click or tap. With clear CTAs leading to more information about Visa's presence at MWC.